wanna work at Reformer?
Growth Partner
This is a sales role. Let's be clear about that up front — we're not dressing it up as "community building" or "partnerships" or any of the other words people use when they don't want to say sales. You'll be sourcing prospects, writing outbound, running intro calls, and being measured on meetings booked and deals closed. What makes it different is the deal underneath it.
WHY THIS ROLE, FOR SOMEONE EARLY IN THEIR CAREER
We've spent years building the machine — how we find clients, how we read their sites, how we pitch them, how we deliver. What the machine needs is someone to go find the meetings. We've got hundreds of leads identified across specialty food, coffee, wine, and independent media. We know what we're looking for when they're in the room. Tee it up, we'll close it together.
You bring us the meetings. We bring the rest. And you learn everything that happens after the intro call by being in the room for it.
Most people your age who apply here don't know exactly what they want to do yet — and they're worried their resume doesn't prove enough to get anyone's attention. That's a fair worry. A resume at your stage can't prove much. That's not your fault.
This role is built around that reality. It's the door. Not because it's easy — because it's where you get to prove what you can actually do, with real stakes, in front of real clients, with real feedback from people who will tell you the truth. Some people stay in growth and build it into a team of their own. Some move into design, development, or project management once they've shown us what they're capable of. Some discover they'd rather run their own thing and leave to do it — and we stay friends.
The role is the beginning. Not the whole story.
WHAT YOU'D ACTUALLY DO
- Source prospects across specialty food, coffee, wine, and independent media
- Use Reformer Intelligence (our in-house AI audit tool) to identify platform-trapped SMBs
- Write outbound emails and LinkedIn messages that sound like a person, not a bot
- Book and run intro calls — sometimes solo, sometimes with Pete
- Represent Reformer at industry events when it makes sense
- Keep the pipeline accurate, honest, and current
- Feed intelligence back to the team — what's landing, what's not, what prospects are actually asking
WHAT WE'RE LOOKING FOR
- Writing chops — your cold email has to earn the reply
- Pattern recognition — you can look at 20 SMB websites and tell us which three we should chase
- Genuine curiosity about small business — you want to know what it's like to run a coffee roaster, not just sell to one
- Thick skin, thin ego — you'll hear no a lot, and you can't take it personally
- Honesty — you'd rather walk away from a bad-fit prospect than push them
- Self-starter energy — nobody's going to hand you a script and a headset
NICE TO HAVE (NOT REQUIRED)
B2B sales experience, SMB or agency background, specialty food/coffee/wine/independent media familiarity, CRM experience, comfort at industry events
WHAT YOU WON'T NEED
A sales certification. A quota-crushing track record at an enterprise SaaS company. A Rolodex.
OUR STACK
Reformer Intelligence (our in-house tool), Gary (client comms), ClickUp, Slack, Gmail, LinkedIn, Apollo or similar
HOW TO APPLY
We don't want your resume. Here's why →
Instead, we want to see you find, read, and pitch.
Find three SMBs in our verticals (specialty food, coffee, wine, independent media) whose websites are visibly failing them. Not "could be better" — actually failing them. Platform-trapped, broken links, slow loads, invisible in AI search, whatever the evidence is.
For each one, write a short outbound note — email or LinkedIn DM, your call — that you'd actually send to the owner. Not a template. Not "I noticed your website could use some work." Something that would make the owner want to respond.
Send us:
1. The three businesses and their URLs.
2. The three outbound notes.
3. A one-paragraph note on how you found them and why you picked them.
4. A short video walkthrough/pitch (5 min or less) — walk us through how you found the three businesses, why you picked them, and why you wrote each note the way you did. Loom or similar works great. Send a link, not a file.
Keep the effort under 2 hours. Send it all to careers@reformer.la with the subject line:
"Growth Partner application — [your name]."
The best salespeople we know in the SMB world are former restaurant managers, bartenders, music venue bookers, and independent journalists. If that's closer to your background than "enterprise B2B" — good. Apply.