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Tools & solutions

We built these tools to help our customers with the proper information to help make better decisions about their business.

Website Growth Analysis Report

Run Your Growth Report

Free website growth analysis that shows small businesses exactly where their site is losing customers and revenue — with a clear fix-it roadmap.

AI Readiness Audit

Get Your AI Audit

Free AI readiness audit that scores your business on how well AI tools can find, understand, and recommend you to potential customers.

Local Visibility Score

Get Your Visibility Score

Free local visibility scorecard that shows how your business appears across Google, AI assistants, maps, and local directories — with a prioritized action plan.

Cost Estimation tool

Estimate Your Project

Our project estimator scopes your website and gives you an honest cost range. Find out what your dream custom website actually costs to build — just takes about 2 minutes.

Add-on Solutions Finder

Find Your Add-ons

Goal-based needs assessment that recommends the right add-on services for your business — SEO, email, e-commerce, AI, and more.

Competitive Set Analyzer

Run Your Competitive Analysis

Side-by-side competitive analysis covering website performance, SEO, AEO, GEO, and local search across your business and up to five competitors.

Coffee Roaster Digital Assessment

Roaster Website Assessment

Industry-specific digital assessment for specialty coffee roasters covering e-commerce, local SEO, subscription setup, and brand storytelling.

Enterprise Cost Estimate Generator

Generate My Estimate

Personalized proposal generator for enterprise prospects. Inputs: sites, monthly spend, team makeup, top pain. Output: a shareable proposal showing 10–20% savings and where to apply them.

Getting started
How do I get started with Reformer?

You're already doing it. This conversational interface is how we start every relationship. Tell us about your business, what you're trying to accomplish, and where you're struggling digitally.

From there, we'll determine if we're a good fit. If we are, we'll typically start with a 7-day trial or a small initial scope to prove the value before you commit to a longer engagement.

No sales calls required (unless you want one). No lengthy proposals. Just a conversation.

I already have a developer or agency, why should I switch?

Ask yourself: when's the last time they proactively improved your site?

Most agencies build, invoice, and disappear. If you're paying hourly rates for reactive fixes on a site that hasn't fundamentally improved since launch — that's not a partnership, that's a tow truck.

Reformer works on a monthly retainer specifically so your site gets better every month, not just when something breaks. New content, new features, new optimizations — every single month.

Do you work with businesses outside of LA?

Yes. We're based in Los Angeles but work with businesses everywhere.

Everything we do is remote-friendly — strategy calls on Zoom, real-time collaboration in Webflow, async communication via Slack or text.

Some of our best client relationships are with businesses we've never met in person.

How we work
Why organic-first? Don't you run paid ads?

We don't run paid ads as a service. Paid amplifies a broken funnel — it doesn't fix one. We build organic first: content, SEO, AEO/GEO, lead capture, CRM. Once that's working, paid works better. Until then, it just wastes money. Crawl, walk, run.

What does 'monthly engagement' mean?

Instead of paying a large sum upfront for a project that's 'done' in a few months, you pay a monthly fee that covers ongoing work. This includes initial build, continuous updates, maintenance, new features, and support.

Think of it like having a fractional digital team on retainer. We do the work every month because your site needs attention every month. No surprise invoices, no scope creep negotiations—just steady progress.

How long does a project take?

Here's the reframe — we don't really do "projects" in the traditional sense. We work on monthly engagements, which means there's no single finish line. Your business keeps evolving, so your digital presence keeps evolving with it.

That said, here's what the timeline usually looks like:

First 2-4 weeks: You'll see real, meaningful progress. We're not disappearing into a cave for three months — you'll have something tangible to look at and react to quickly.

6-8 weeks: Most sites hit "launch ready" around here. But launch isn't the end — it's more like the beginning of the interesting part.

Ongoing: Every month after that, we're improving, optimizing, adding features, responding to what your customers are actually doing. This is where the monthly model really pays off — your site gets better over time instead of slowly decaying after launch day.

We'd rather ship something solid quickly and iterate than spend months chasing perfection on something that's already outdated by the time it goes live. What are you working on? I can give you a more specific idea of what to expect.

How do you communicate with clients?

We adapt to whatever works for you. Most clients use a combination of this chat interface for quick questions, email for detailed discussions, and occasional video calls for strategy sessions.

For active projects, we typically provide weekly updates on progress. You'll never be left wondering what's happening—transparency is core to how we operate.

Can you handle rush projects?

Sometimes, depending on current capacity. Rush work typically means reshuffling priorities, so we're upfront about what's possible and what tradeoffs might be involved.

That said, our monthly model often means we can accommodate urgent needs faster than traditional agencies—there's no contract renegotiation or scope change process. If something urgent comes up, tell us and we'll figure it out.

What if I just need a one-time website build?

We don't do one-time builds, and here's why:

Every website we've ever seen that was "finished" started dying the day it launched. Content gets stale. Design trends shift. Competitors improve. A website is a living thing, and if no one's tending it, it's decaying.

Our monthly model means your site improves continuously. You're not paying for a product — you're investing in a trajectory. If you truly only want a one-time build, we're not the right fit, and we'll be honest about it.

How fast can you actually launch a website?

Honestly? As fast as you can.

We move quickly — most sites can go live in 2–4 weeks. We've built hundreds on the same stack, so we're executing, not figuring it out as we go.

But pace is usually set by you, not us. Day-to-day business takes priority for most clients, and that's the right call. Approvals get delayed, content takes longer to gather, priorities shift mid-project. That's normal — it's how real businesses work.

We roll with it. We keep moving when you can, work around your schedule, and shift priorities with you. Some sites launch in two weeks, some take two months. Either way, you're not waiting on us.

Our Services
Do you provide ongoing support?

Yes! We offer ongoing support and maintenance plans. We're here for the long haul, not just the launch. Our support includes updates, troubleshooting, and strategic guidance.

What services does Reformer offer?

Our core services include:

Website design and development: Modern, fast, SEO-optimized sites built on Webflow.

E-commerce: Online stores that actually convert, with streamlined checkout and inventory management.

Operational tools: Integrations, automations, and systems that connect your website to the rest of your business.

Conversational interfaces: AI-powered chat experiences that help your visitors find what they need and qualify themselves as leads.

Everything is delivered as part of a monthly engagement—no standalone projects.

Can Reformer build an online store?

Yes. We build e-commerce experiences on Webflow's native commerce platform or integrate with systems like Stripe for custom checkout flows.

For specialty food and coffee businesses, we understand the unique needs: subscription models, wholesale vs retail pricing, inventory that varies by season, compliance requirements, and shipping perishables. We've solved these problems before.

Can you integrate with my existing tools?

Almost certainly. Our stack connects naturally with common business tools—CRMs, email platforms, inventory systems, payment processors, shipping providers, and more.

We use tools like Supabase, Render, and various APIs to create seamless connections between your website and the rest of your business. The goal is eliminating manual data entry and creating systems that work together.

Do you create content for websites?

Yes, to varying degrees. We can write website copy, product descriptions, and basic content as part of our engagement. For specialized content like detailed origin stories or technical product information, we'll work with your team to get the details right.

We also help establish content systems—CMS structures, templates, and workflows—so you can easily add and manage content yourself over time.

Do you handle photography or video?

We don't do photography or video production directly, but we can recommend partners and help integrate media into your site effectively.

For product photography specifically, we have strong opinions about what works for e-commerce and can provide guidance on shots, angles, and image optimization.

Can you migrate my existing website?

Yes — and honestly, migration is one of the best decisions you can make. Platforms like WordPress, Shopify, Squarespace, and Wix were built for a different era. They lock you into their ecosystem, require constant maintenance and security patches, and weren't designed with the end user in mind.

When we migrate your site, we're not just moving content from one box to another — we're liberating your business from a walled garden. You get a modern, fast, secure site on Webflow that you actually own and control. No plugin updates breaking things at 2am. No vendor lock-in.

The process: we audit what you have, plan what to keep and improve, and rebuild it properly on a modern stack. It's a fresh start with historical context — and most clients wonder why they didn't do it sooner.

Can you redesign my WordPress website?

So here's the thing — we don't redesign WordPress sites. We replace them. And that's actually great news for you.

WordPress, Shopify, Wix, Squarespace — these are all walled gardens from a previous generation of web software. They lock you into their ecosystem, require endless plugin updates and security patches, and honestly weren't built with YOUR best interests in mind. They were built to keep you dependent on their platform.

What we do instead: we migrate you off WordPress entirely and onto a modern, flexible stack built around Webflow. You get a site that's faster, more secure, easier to manage, and — here's the big one — you actually own it. No vendor lock-in. No paying for 47 plugins just to have basic functionality. No waking up to find a plugin update broke your site.

The redesign happens as part of that migration. We audit your current site, keep what's working, fix what isn't, and rebuild it properly. Most clients tell us it's the best decision they made — they just wish they'd done it sooner.

So what's your name and what's your business? And definitely share your current site URL — I can pull it up right now and show you exactly what we'd improve and why the migration makes sense.

Can you handle e-commerce, or is this just for basic websites?

Absolutely — e-commerce and point-of-sale are core to what we do.

We work across the full landscape: Webflow's native commerce, headless builds, specialty platforms for specific industries, and integrations with whatever POS, inventory, or subscription system you're already running. There's no single right stack — the best fit depends on your products, your margins, how you fulfill, and where you actually want to spend your time.

We've built stores doing thousands of transactions and tied websites into in-store registers, subscription engines, and back-office systems. Tell us how you sell and we'll recommend what actually fits — not what's easiest for us to build.

Technical
Why does Reformer use Webflow?

Webflow hits the sweet spot of power and simplicity. It's secure by default (no plugins to hack), visually editable (you can make content changes yourself), and built for modern web standards.

Compared to WordPress, Shopify, or Magento—platforms from the previous generation of web software—Webflow is more agile, more secure, and actually considers the end user. It lets us build sites that load fast, look great, and don't require constant security patches.

Does Reformer handle SEO?

Yes, but we approach it differently than most. We build SEO-optimized foundations—fast load times, clean code, proper meta tags, mobile responsiveness—as standard practice, not an upsell.

For ongoing SEO, we focus on creating genuinely useful content and good user experience rather than gaming algorithms. Search engines reward sites that serve users well, so that's what we build.

What technology stack does Reformer use?

We prioritize tools that are lean, user-focused, and play well together:

Frontend: Webflow for websites and CMS

Authentication: Memberstack for user accounts

Database: Supabase (PostgreSQL with vector search)

Hosting: Render for custom applications

AI: Claude API for conversational interfaces

Edge/CDN: Cloudflare for performance and security

This stack gives us the flexibility to build sophisticated systems without the bloat of legacy platforms.

What does ongoing maintenance include?

Monthly maintenance includes security updates, performance monitoring, content updates, bug fixes, and small enhancements. Basically, keeping your site healthy and improving it steadily.

Unlike platforms that require constant plugin updates and security patches (looking at you, WordPress), Webflow handles most of this automatically. Our maintenance focuses on what actually matters to your business.

Do you build accessible websites?

Yes. Accessibility is built into our standard practice, not an add-on. We follow WCAG guidelines to ensure sites work for everyone—proper heading structure, alt text, keyboard navigation, color contrast, and semantic markup.

It's not just about compliance; accessible sites are better sites. They're easier to navigate, work better on all devices, and often perform better in search.

Will my website work on mobile?

Absolutely. Every site we build is mobile-first responsive. Most of your visitors are probably on phones, so that's where we start.

Webflow makes responsive design straightforward, and we test across devices and browsers to ensure everything works properly. You shouldn't have to ask if a site works on mobile in 2025—it's table stakes.

What analytics do you set up?

We typically set up privacy-respecting analytics like Pirsch that give you the data you need without invasive tracking. You'll be able to see traffic, sources, popular pages, and conversion events.

We avoid bloated analytics setups that slow down your site and raise privacy concerns. If you have specific tracking needs (for advertising, for example), we can integrate those thoughtfully.

Who handles domain and hosting?

You own your domain—we can help you register one or transfer an existing one, but it stays in your name. For hosting, Webflow handles the heavy lifting with excellent performance, security, and uptime.

For custom applications (like this chat interface), we use Render for hosting. All infrastructure costs are typically included in your monthly engagement or passed through at cost.

I'm not technical. Will I be able to manage my own site?

That's literally the point.

Webflow has a visual editor that lets you update text, swap images, add blog posts, and manage products without writing a single line of code. We train every client on how to use it.

And for anything you don't want to touch yourself — that's what the monthly retainer is for. We handle it. You focus on running your business.

Chat interface
What is this chat interface I'm talking to? Who is Gary?

You're talking to Gary — Reformer's conversational AI interface. Instead of navigating pages and filling out forms, you can just ask questions and have a conversation.

Gary knows about Reformer's services, philosophy, pricing, and past work. It can help you figure out if we're a good fit, answer questions, and connect you with a human when needed.

This isn't a generic chatbot — it's built specifically for Reformer using our own content and trained on how we actually talk to clients. It's also an example of what we can build for your business.

Can I talk to a human instead?

Absolutely. Just ask, and we'll connect you with Pete or schedule a call. The AI (Gary) is here to help with common questions and initial qualification, but humans handle the complex stuff.

You can also email us directly at hello@reformer.la or request a callback. We believe in meeting people where they are—if you prefer human conversation from the start, that's completely fine.

How is my data handled in this conversation?

Conversations are stored securely in our database to provide context and improve our service. We don't sell your data or share it with third parties beyond the tools needed to operate (like our AI provider, Claude by Anthropic).

If you provide your email, we may follow up if you seem like a good fit for our services. You can request deletion of your conversation data at any time by asking here or emailing hello@reformer.la.

What if I message outside business hours?

This conversational interface is available 24/7. You can ask questions, explore our services, and even start the qualification process any time.

For things that need human attention, we'll see your message and respond during business hours (Pacific time, generally Monday-Friday). If something is urgent, say so and we'll prioritize it.

Want to see if we're a fit?

No pitch decks. No 47-page proposals. Just a conversation.

Start a conversation →