Starter

Everything a small business needs to look and work like a bigger one. Website, email, CRM, analytics — connected and maintained every month.

A perfect launchpad for businesses ready to take their online presence seriously. The Starter Plan begins with a focused strategy session where we assess your needs and map out the right growth path. From there, you’ll receive a monthly strategy report, key services to get moving, and the option to upgrade as needed. The Reformer Starter Package builds a smarter, scalable, growth focused technical foundation that allows SMBs to simplify their online operations to focus on what means the most for their businesses.

Cost

$1449

/month

What's Included

Kick-off Strategy Session

Website built by the Fabulous Reformer Team

Annual Site Design Update & Refresh

Mobile first responsive layouts & design,

Brand Alignment - Fonts, Colors, Image Styles

User Experience (UX) - Intuitive User Paths

Site Optimized for Best Loading Standards

Image and Video Optimization,

Content recommendation & strategy

Monthly Reporting KPIs & Growth Metrics

Real-Time Analytics Dashboard

Basic analytics tracking

Site Migration to Reformer Included

Enhanced data & site security

Customer Relationship Management(CRM) Integration

Email Program Integration

Website memberships & user accounts

User Subscriptions with Stripe

Reformer task management

Email, Chat Support functionality

Access to resource library

Who It's For

Small businesses who are frustrated with their current online web presence and need help to figure things out.

Plan Terms

Reformer packages are a 12-month commitment with monthly billing. This allows our users to reduce high monthly expenses also maintaining continuous focus on strategic growth initiatives for our clients' brands. As a Reformer member, you can choose what annual redesign packages might suit your brand needs while we complete the onboarding strategy sessions. Clients can upgrade within the first month after defining their growth track with Reformer.‍

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Pricing & Plans
Are AI features like a chatbot or voice agent extra, or included in my plan?

It depends on scope. A chat agent trained on your existing site content fits inside a Growth plan. A custom voice agent that handles phone calls, integrates with your reservation system, and routes to staff is a Pro-tier feature.

AI inference cost dropped 85% from 2023 to 2026, so we don't pass per-conversation fees onto you the way some platforms do. It's flat-rate as part of your monthly engagement, and we tell you up front which tier supports what.

If you've got a specific use case — "I want an agent that handles wholesale inquiries" or "I want a phone agent that books reservations" — tell us and we'll quote it cleanly.

$1,449/month seems expensive for a small business. What am I actually getting?

Let's do the math.

A freelance designer charges $75–$150/hr. A basic WordPress site costs $5k–$15k upfront, then you're on your own. A traditional agency charges $10k–$50k for a build, plus hourly rates for every change after.

With Reformer, you get strategy, design, development, hosting, maintenance, and ongoing improvements — all for a predictable monthly cost. No surprise invoices. No scope creep.

And if you hired even one junior developer in-house, you'd be paying $4k–$6k/month before benefits. We're your entire digital team at a fraction of the cost.

What is the in-kind trade program?

Since we work primarily with specialty food and coffee businesses, we've created a program where clients can offset part of their monthly fee by providing products instead of cash.

If you're a coffee roaster, for example, you might provide beans as partial payment for services. We set a fair market value for your products and apply that as a credit against your monthly engagement.

It's a way to make our services more accessible while building genuine relationships with the businesses we serve. Not everyone qualifies, but it's worth asking about.

How much does it cost?

Straight answer: our monthly engagements start at $1,449/mo for Starter, $2,497/mo for Growth, and $4,997/mo for Pro. Every plan is a 12-month engagement because real results take consistency — we're not interested in drive-by projects.

Starter ($1,449/mo) is for businesses that need a solid, professional web presence — a great marketing site, clean branding, the fundamentals done right.

Growth ($2,497/mo) is where it gets interesting — backend integrations, e-commerce, automations, connecting your website to the rest of your business so things actually work together.

Pro ($4,997/mo) is the full picture — client portals, custom dashboards, complex features, dedicated team time. This is for businesses building real digital products, not just websites.

The honest truth? Most people think they need Starter and end up realizing they want Growth. But we'd rather you start where it makes sense and grow into it. Tell me about your business and what you're trying to accomplish — I'll tell you exactly which tier fits and why.

How long is a typical Enterprise engagement?

Enterprise engagements run month-to-month after the initial 3–4 week paid Discovery. Most clients run 12+ months — the pod compounds value over time as they internalize your business and operations. There's no minimum-term lock; you can pause or end with 30 days' notice. The Discovery deliverable is yours regardless of whether you continue.

How is Enterprise different from Pro?

Pro ($4,997/mo) is a shared fractional team — the equivalent of 3–4 hires working across multiple Reformer clients. Enterprise (from $9,997/mo) is a dedicated pod with named team members assigned to your business, plus custom application and integration development, multi-site / multi-brand management, and response-time SLAs. Enterprise also begins with a paid Discovery to scope properly before work starts.

If your needs fit within Pro's add-ons and you don't need custom builds or dedicated team time, Pro is the right choice. If you have multi-brand operations, internal systems to integrate with, or compliance requirements, Enterprise is built for that.

What's included in the $14,997 Enterprise Discovery?

The 3–4 week Enterprise Discovery is a paid scoping engagement that delivers a written architecture and roadmap you keep regardless of whether you continue with Reformer.

  • Stakeholder interviews across leadership, operations, and key technical owners
  • A full audit of your current digital stack — sites, platforms, integrations, data flow
  • A target architecture diagram for the next 12–24 months
  • A prioritized roadmap with phases, dependencies, and rough effort estimates
  • A scoped SOW for the ongoing Enterprise engagement, if the fit is right

If you proceed with Enterprise, the full $14,997 credits to your first month.

Chat with Gary