← Back to all work
Past Experience
Netflix
Industry
Streaming / Media
Logo
Who worked on this?
Emylee Esteban
What did we do?
Built a custom web site, FU2016.com, that invited visitors to join Frank Underwood's campaign and support issues such as dishonesty, inequality, and entitlement. On the site, voters could view Frank's platform, discover Easter eggs teasing at the fate of the First Lady, and use a digital tool to say 'FU' to any issue facing America today on social media. The FU 2016 campaign continued with the launch of a campaign headquarters in Greenville, South Carolina, and sold political campaign merchandise.
Technology
What did we take away from this experience?
A well-built promotional site with functionality will always work harder to achieve the goals of a marketing plan.
Where can I find this experience?
https://www.netflix.com
Other Clients
