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Past Experience
Apple
Industry
Consumer Electronics / Design
Logo
Who worked on this?
Ashleigh Adams
What did we do?
Led the Global Digital Ad/Tech Team @ MAL
Technology
What did we take away from this experience?
The biggest takeaway from this experience is that localization of your messaging is extremely important. Translation is not Localization. For a global brand, culture, media, language, imagery, legal matters all make up a localization effort that reaches people where they are and contextualizes the marketing message for them, making it more of a one-on-one conversation.
Where can I find this experience?
https://www.apple.com
Other Clients
