Why your website isn’t generating leads (and how to fix it in 10 minutes)

Most lead problems come down to one of three things: not enough qualified traffic, mismatched intent, or a leaky conversion path. Run this 10-minute check to find (and fix) the bottleneck.

Step 1: Traffic reality check (2 minutes)

• GA4: Last 30/90 days — is traffic flat or down? Any channel >40% of total is a single point of failure.
• Search Console: Are impressions rising but clicks flat? That’s a title/CTR problem.
• Paid: Are you buying your own brand terms to mask weak non-brand demand?

Quick win: Refresh titles/meta for top pages with clearer outcomes and benefits; pause low-intent paid keywords.

Step 2: Intent match (2 minutes)

• Open your top three landing pages. Do they lead with the customer’s problem and a specific outcome?
• Do headlines mirror the queries or ads that send traffic there?
• Is there a clear next step for each persona (book, estimate, demo, call)?

Quick win: Add a problem-outcome headline, proof subhead, and 1 primary CTA per page.

Step 3: Conversion friction (2 minutes)

• Is your primary CTA visible in the first screen on mobile?
• Forms: fewer than 5 fields for first contact; offer a no-form option (call/text).
• Social proof: 3–5 credible logos/reviews near the CTA.
• Trust: pricing context, guarantees you actually honor, policies in the footer.

Quick win: Trim your form, add proof by the button, and test a low-friction offer (estimate, audit, or quick consult).

Step 4: Speed and mobile (2 minutes)

• Mobile first: Is it usable with one thumb? Sticky CTA?
• Performance: Aim for Core Web Vitals passing; slow pages kill conversions.

Quick win: Compress images, lazy-load below-the-fold media, remove unused scripts.

Step 5: Tracking and follow-up (2 minutes)

• GA4 events: Are form submissions and calls tracked as conversions?
• UTM hygiene: Are campaigns tagged so you can see lead quality by source?
• CRM: Do new leads auto-create contacts with source/keyword attached? Is there a same-day follow-up workflow?

Quick win: Define one primary conversion in GA4, standardize UTMs, and connect forms to your CRM.

When to call in help

• You need net-new demand (new pages, offers, creative)
• You’re juggling multiple tools with no single source of truth
• You want one accountable team owning traffic + conversion + reporting

Reformer runs this play end-to-end and gives you a conversational portal (my.reformer.la) for approvals, updates, and reporting.

FAQs

• Do I need a full redesign?
  Not if structure and speed are fine. Start with messaging, offers, and a focused page refresh.

• How many leads will this add?
  We don’t guarantee numbers. Expect meaningful lifts when you align intent, speed, proof, and offers.

• Can you fix tracking without changing my stack?
  Usually. We align GA4, Search Console, ad pixels, and your CRM so you can see source-to-sale clearly.

Sources

• Reformer — how we operate and contact: https://www.reformer.la
• Google Search Central — Core Web Vitals overview: https://developers.google.com/search/docs/appearance/core-web-vitals
• Google Analytics Help — About GA4 events and conversions: https://support.google.com/analytics/answer/9267735