# Reformer

> Monthly website design, development, and marketing for small businesses. The entire site runs on a conversational AI interface — no forms, no menus, just a conversation with Gary.

## What Reformer Does

Reformer is a digital agency that works on monthly retainer, not one-off projects. Clients get a dedicated team handling web design, SEO, paid media, content, email marketing, and brand strategy — all managed through a conversational AI platform powered by Claude.

- **Plans:** Starter $1,449/mo, Growth $2,497/mo, Pro $4,997/mo, Enterprise custom
- **Commitment:** 12-month engagement with 7-day free trial
- **Who it's for:** Small businesses doing $15K–$150K+/mo in revenue — specialty coffee, food & beverage, DTC brands, professional services
- **How it works:** Every client interaction happens through Gary, an AI concierge that understands context, captures leads, and connects visitors to the right services

## Pages

- [Home](https://reformer.la): Landing page with the conversational AI interface
- [Pricing](https://reformer.la/pricing): Plans, pricing, and what's included at each tier
- [Services](https://reformer.la/services): Web design, SEO, paid media, content, email, brand strategy
- [About](https://reformer.la/about-us): Team, philosophy, and approach to monthly partnerships
- [Work](https://reformer.la/work): Portfolio of completed client projects
- [Case Studies](https://reformer.la/case-studies): Client success stories with measurable outcomes
- [FAQs](https://reformer.la/faqs): Common questions about working with Reformer
- [Contact](https://reformer.la/contact): Chat, text, or book a call
- [Careers](https://reformer.la/careers): Open roles and how to join the team
- [Referral Program](https://reformer.la/refer): Earn up to 9% recurring commission per referral

### Case Studies

- [Dave & Buster's](https://reformer.la/case-studies/dave-busters-digital-platform-overhaul)
- [Handy](https://reformer.la/case-studies/handy)
- [LegalShield](https://reformer.la/case-studies/legalshield-digital-products)
- [Netflix FU2016](https://reformer.la/case-studies/netflix---fu2016-campaign)
- [RM Sotheby's](https://reformer.la/case-studies/rm-sothebys-digital-platform-build-out)
- [Restavek Freedom](https://reformer.la/case-studies/restavek-freedom)
- [Truecost Healthcare](https://reformer.la/case-studies/truecost-healthcare)
- [Subaru](https://reformer.la/case-studies/subaru-nearshore-execution-team)
- [Sephora](https://reformer.la/case-studies/sephora-digital-presence)

### Blog

- [What is AEO](https://reformer.la/post/what-is-aeo-2025)
- [Content Strategy ROI](https://reformer.la/post/content-strategy-roi)
- [SEO vs Paid Ads](https://reformer.la/post/seo-vs-paid-ads-roi)
- [Why Site Speed Matters](https://reformer.la/post/why-site-speed-matters)
- [Stop Chasing Instagram Likes](https://reformer.la/post/stop-chasing-instagram-likes)

### Open Roles

- [Platform Developer (Intern / Junior)](https://reformer.la/job-postings/platform-developer): Node.js, Express, React, Supabase — build the client platform
- [Infrastructure & Automation Developer](https://reformer.la/job-postings/infrastructure-automation-developer): Scripting, DNS, Cloudflare, monitoring — automate operations
- [Jr. Project Manager / Client Manager](https://reformer.la/job-postings/project-manager-client-manager): Own client relationships, manage projects in ClickUp
- [Jr. Designer Web(flow)](https://reformer.la/job-postings/webflow-designer): Design and build websites in Webflow

All roles are remote, part-time/contract to start. Apply at careers@reformer.la.

## Conversational Platform

The core product is an embeddable AI chat widget (Gary) that runs on every page:

- Streaming responses via SSE
- Page-aware context — Gary knows which page the visitor is on and adapts
- Progressive identity capture (anonymous → email → member → client)
- Voice input support
- Human handoff when needed

### Embed

<script src="https://reformer-chat.onrender.com/embed.js" defer></script>
<button data-reformer-trigger>Chat with Gary</button>

### API Endpoints

- POST /api/chat — Streaming conversation (SSE)
- POST /api/session — Session management
- GET /api/content/search — Content search
- GET /api/health — Health check

Base URL: https://reformer-chat.onrender.com

## Tech Stack

- AI: Claude (Anthropic) with streaming responses
- Backend: Node.js / Express on Render.com
- Frontend: React 18 chat widget embedded via iframe
- Marketing site: Webflow
- Database: Supabase (PostgreSQL)
- Auth: Memberstack
- Payments: Stripe
- Communications: Twilio (SMS/voice), Resend (email)
- Infrastructure: Cloudflare (DNS, CDN, Workers)

## Contact

- General: pete@reformer.la
- Careers: careers@reformer.la
- Website: https://reformer.la
- Client portal: https://my.reformer.la
- GitHub: https://github.com/Reformer-la/reformer-interfaceless